Social Enablers
The forever expanding and transforming social web has created new ways for individuals to consume goods and services, and for entrepreneurs to come up with viable business models. All of this paints an opportunity, and perhaps a challenge, to successful combine operations and new business initiatives.
fundamentally, there are different ways to contemplate about business on the social Web. While the social aspect of business has always been present in real-life interaction, it's now become more online- just as economies are moving aways from both manufacturing and transactions towards creating, managing and leveraging intellectual capital.
for an entrepreneur, social networks embody audiences who share common interests. they mean direct access to the people interested in the products and services they(entrepreneur) are selling. concurrently, major enterprise software companies are endeavouring to add social feature to their existing products, to incorporate them broadly in their infrastructure, or to often their standalone social software products. Notable examples include extensive social feature that has been added to Microsoft's sharePoint 2010, salesforce's deep integration of Chatter into its SaaS platform, or SAP's new 12Sprints offering.
Web 2.0 lends small-business entrepreneurs a global reach, which means that they can do business internationally much easily than ever before. It enables the small player to be on equal footing with the larger, more established companies, making the world a flatter place. New technologies also allows new entrepreneur to go after niche markets that larger companies do not pursue. Also, a company today can integrate more tightly with suppliers from around the world. Given the enhanced communication skills associated with the Web 2.0, enterprises have the tools to project a global image around on the market side, and to identify and or around the world.
Moreover, with Web 2.0, the open architecture, the refinement of the web services and the ability to put together applications through mash ups make the basic development cost much lower and limit to market quicker. hence more effort can be dedicated to making the actual product/service, Rather than on other overheads. While good business execution remains the key for any successful venture, it seems that the possibilities are much greater and opportunities are less likely to be far fetched.